The campaign was created in collaboration with Magic Camp
The taxi driver profession is truly one of a kind because of the incredible stories that unfold along the way.
Every shift behind the wheel is a new chapter waiting to be told. These stories are so unique, sometimes even unbelievable, that we wanted to share them during the most magical time of the year—New Year’s.
In 2024, we gathered real-life stories from Yandex Pro drivers and brought them to life in a special New Year’s film series, offering a rare glimpse into their world.
Lado Kvataniya
Dima Maseykin
Alexey Smirnov
We handpicked the most extraordinary stories and invited three visionary directors to interpret them
in unexpected ways, capturing the unique personalities of both the storytellers and their tales.
Trailer
To promote the anthology it came to life with its own cinematic trailer.
films
posters
Each film was accompanied by a teaser and a Digital OOH campaign, seamlessly guiding audiences from digital platforms to the project’s landing page.
Науқан Қазақстанда жергілікті ерекшеліктерді ескере отырып, толығымен бейімделді (the translation from Kazakh: the campaign was fully adapted for Kazakhstan, taking into account local characteristics and preferences.) In the Russian version, the passenger was a kombucha, while in the Kazakh version, it was kumis.
Newspaper
One storyboard even took on a new form—evolving into a published comic in a magazine, expanding the project’s reach and creative impact.
