yANdex pro
i know myself
The campaign was created in collaboration with Magic CampComfort looks different for everyone. For some, it’s the freedom of a flexible schedule. For others, it’s the security of a steady income that brings peace of mind. And for many, comfort means having the freedom to head home whenever they choose. Each of these perspectives is valid — and that’s precisely what our new campaign highlights.
All digital elements of the campaign directed users to an interactive hub, where they could choose the working conditions that matter most to them and discover how well the taxi driver profession aligns with their priorities.
People often start thinking about changing jobs or seeking a more comfortable life during moments of discomfort — like sitting in traffic
or squeezing onto a crowded bus.
That’s why we strategically placed our contextual ads in these exact situations, ensuring our message felt timely and relevant.
And during breaks in Russian Premier League broadcasts, we offered viewers a moment of calm from loud commercials — instead reminding them of the real benefits of taxi driving that bring comfort not only to work, but to life as a whole.