Creative duo
based everywhere
MADRE
We are MADRE – Maria and Andrey, two creative directors who’ve spent years in the advertising only to realize: it’s better to stop making ads.
Instead, we’ve shifted our focus to building brand communication. We dive deep into human insights and cultural nuances to craft campaigns that resonate across markets — campaigns that not only work but connect. Our super power lies in sharp strategy, large-scale storytelling, and the ability to move fast with the right collaborators by our side. Above all, we believe in learning and growing together.
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Brand strategy
creative direction
communication strategy
branding
marketing consulting
highlights
highlights
yandex pro
We've crafted an advertising campaign that'll have you itching to jump into the driver's seat of a taxi.
Burger king
In just one year, Burger King pulled off a major makeover, shifting gears from a crass tone of voice to high-quality, clever brand communication.
IKEA
IKEA isn't just a favorite among customers—it's also a playground for creatives. We were lucky and savvy enough to snag a key role as IKEA's primary creative and strategic partner for several years running.
mercedes-benz
For almost 3 years social media and digital projects
for Mercedes-Benz in Germany and worldwide have been under creative direction and art direction of our team members. Collaborating closely with the brand, we've crafted abundant social media content, dynamic digital campaigns, and engaging activations. From audience-directed races to eco-conscious product initiatives, our efforts aim to drive innovation and sustainability while captivating global audiences.
PIK
Working with PIK wasn't solely about creating ad campaigns; it also involved establishing an internal creative studio for the brand and spearheading the company's entire communication efforts.
